Professional perspectives on exceptional hotels, concepts and design — from the point of view of NOWA HOTEL LICENSE. Not marketing, but principles that transfer to other markets and projects.

Many luxury hotels try to provide as much as possible themselves — restaurants, spa, shopping, entertainment, events. Conrad Macao at The Londoner Macao on the Cotai Strip shows that a different model can be just as strong: a hotel does not have to own everything to offer its guests an exceptional amount.
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Some hotels are recognised by their brand, others by their location — and then there are properties whose architecture itself becomes a symbol. Studio City Macau, the integrated resort in Cotai, clearly belongs to this third category.
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There are hotels where architecture, interior or brand take centre stage — and there are properties whose greatest strength can barely be engineered: their location. The Windsor Hotel Toya Resort & Spa in Hokkaido, high above Lake Tōya, clearly belongs to the second category.
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There are hotels that primarily provide accommodation — and there are hotels that become a destination in themselves. Grand Hyatt Macau clearly belongs to the second category.
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