A new build before completion, a property without a brand, a portfolio without unified control: NOWA identifies, vets and places hotel operators – lease, management or franchise, nationally and internationally.
Between a good property and a successful hotel stands the operator. They drive occupancy, valuation and ultimately the sale price. Leaving the operator to chance gives away exactly the lever that carries an asset.
We work in a structured way: a requirement profile, targeted approach to an international operator circle, checks on standing and track record – and the right contract form, from a classic lease to a management or franchise agreement.
Together we define target segment, model (lease, management, franchise) and return expectation – the basis of any focused search.
We approach a curated operator circle and check standing, references and concept. You receive a sound shortlist, not a long list.
We guide the negotiation of contract form, terms and handover – until the operator is in the building.
Finding an operator is easy. Finding the right one – financially strong, experienced, fit for the asset – is the actual work.
Under a lease the operator carries the operating risk and pays rent. Under a management contract a manager runs the hotel for a fee, on your account. Franchise brings in a brand while operations stay with you or a tenant. We frame what fits your goal.
Yes. For developments in particular it pays to involve the operator early – it shapes planning, financing and value from the outset.
Both. Depending on location and goal, an international brand, a regional chain or an independent operator may be the better choice. We are tied to no chain.
Through checks on standing, references and prior track record. Only those who convince commercially and operationally make the shortlist.
We find and vet the right candidates – and guide you through to a signed agreement.