International Hospitality Advisory

Hotels. Operators. Investors.
Discreetly connected.

International hotel broker for Germany, Spain and Europe

Off-market. International. Personal. NOWA HOTEL LICENSE supports owners, operators and investors with hotel transactions, operator solutions and strategic repositioning.

105 hotels in 3 current portfolio mandates Germany · Spain · selected European markets
Track Record
105
Hotels
Current portfolio mandates
approx. €150m
Transaction volume
completed · cumulative
222
Rooms
Selected single-asset lease
8
Markets
Europe · project-based
10+
Years
Specialising in hotels
View selected concepts & case studies →
How can we help?

One point of contact — three perspectives.

Historic hotel façade
Hotel Owners

Sell, lease or replace the operator.

Discreet off-market brokerage for owners who prefer to act confidentially, without public marketing.

  • Sell a hotel
  • Lease a hotel
  • Find a new operator
Present a hotel confidentially →
Elegant hotel lounge
Investors

Hotel investments off the market.

Access to off-market opportunities in Germany, Spain and selected European markets — matched to your profile.

  • Buy a hotel
  • Investment opportunities
  • Off-market access
Define a search profile →
Hotel staircase
Operators

New locations and expansion.

We connect operators with suitable properties — from lease to management agreement.

  • New locations
  • Lease & management
  • Expansion
Request Operator Search →
Selected Expertise

Brokerage and advisory — at the core.

At the centre are hotel brokerage and hotel advisory: discreet off-market hotel transactions, operator search and hotel concepts — for owners, investors and operators in Germany, Spain and selected European markets.

Luxury hotel terrace in evening light – hotel brokerage and hotel advisory
01

Hotel Brokerage

Discreet brokerage of hotels between owners, buyers, operators, tenants and investors — off-market.

To brokerage →
02

Hotel Advisory

Strategic support for owners, operators and investors — from positioning and viability to transaction.

Our approach →
03

Operator Search

Identification and assessment of suitable operators and structuring of lease and operator models.

Learn more →
04

Hotel Concepts

Development and repositioning of hotel products: positioning, target group, guest experience and viability.

To concepts →
Hotel Brokerage

Sell or lease — discreetly.

Discreet off-market brokerage: a targeted approach to suitable buyers, operators and investors instead of public marketing — through a personal network and in confidential communication.

From a structured operator and investor search to support through negotiation and transaction.

Discreet marketing — step by step
01

NDA

Non-disclosure agreement before any disclosure.

02

Digital exposé

Preparation of all relevant documents.

03

Virtual viewing

3D tour via VR headset, location-independent — optional on request.

04

Qualification

Assessment of seriousness and creditworthiness.

05

On-site visit

Physical viewing only upon concrete interest.

06

Negotiation

Confidential support through to closing.

Remote Hotel Acquisition · for international buyers

For buyers and investors who want a transaction in Germany or Spain guided without travelling for every step. Handled remotely: VR viewing (as in the brokerage process), document review, coordination with the parties and scheduling.

Where representation is useful in a specific case, you grant a written, purpose-bound and limited authorisation — for that concrete step only.

No general power of attorney, no legal advice. Notary and certification steps remain with you and your advisors.

Services in detail
For owners · buyers · operators · tenants · investors
Germany · Austria · Switzerland · France · Belgium · Netherlands · Spain · Morocco
Track Record & Mandates

Selected Transactions & Portfolio Track Record.

From single boutique hotels to portfolio transactions spanning numerous properties — in Germany, Spain and selected European markets. Ongoing mandates are treated confidentially.

Hotel sale Hotel lease Operator Search Operator change Hotel portfolios Advisory & repositioning
Selected Case Studies
Completed

Goethe Hotels

Frankfurt am Main · Hotel sale · 111 rooms · €12.5m
Mandate
Hotel Brokerage
Challenge
Confidential sale without public marketing
Approach
Positioning · targeted buyer search · negotiation
Result
Successful transaction
Completed

Soibelmann Hotel

Bad Alexandersbad · Operator & lease · 114 rooms
Mandate
Operator Search & Brokerage
Challenge
Find the right operator for the asset
Approach
Operator selection · structuring · lease model (OYO)
Result
Successfully leased
Ongoing

Confidential Portfolio

Germany · 3 ongoing portfolio mandates · 105 hotels
Mandate
Hotel Brokerage & Advisory
Challenge
Confidential portfolio transaction
Approach
Off-market approach to operators & investors
Result
Ongoing · confidential
Selected Portfolio Transactions
Completed
OYO · Germany
7 Hotels
Portfolio Transaction
Completed
Hagedorn Hotels · Germany
Hotel Portfolio
Operator / Lease Transaction
Selected Single Asset Transactions
Groß-Gerau
Soibelmanns Best Value Hotelformerly Best Western
Sale · 60 KeysCompleted
Frankfurt am Main
Ibis Styles by Accor
Lease · 94 roomsCompleted
Neu-Isenburg
Former Best Western HotelOn behalf of a listed real estate holding
Lease · 222 roomsCompleted
Dietzenbach
Mainstreet HotelOn behalf of a listed real estate holding
Sale · 63 roomsCompleted
Hamburg
Aparthotel am Südkanal
LeaseCompleted
Essen area
Hotel, north
Lease · 100+ roomsCompleted
Munich area
City hotel
Lease · 100+ roomsCompleted
Leipzig area
Airport Hotel
Lease · 100+ roomsCompleted
Selected Hotel References
Germany
TRIP INN
Several hotel deals successfully closed
Confidential Mandates · Ongoing
Ongoing
Hotel Resort · Berlin Region
155 Keys
Hotel Brokerage · Confidential Mandate
Ongoing
Airport Hotel · Munich Region
150+ Keys
Hotel Sale · Confidential Mandate
Ongoing
Alicante area · Spain
101 Keys
Hotel Sale · Confidential Mandate
Ongoing
San Vicente · Alicante
approx. 50 Keys
Hotel Project · acquisition · Confidential Mandate
Pipeline · In Preparation
Pipeline
Morocco
Hotel Projects
In the pipeline · confidential
Under Review
Spain
Hotel Portfolios
Under review · due diligence · confidential
Ongoing and planned mandates shown without names, locations or volumes · Details confidential

Confidential mandates and non-approved transactions are, as a matter of principle, not published. Reference contacts are provided upon prior consent, in a personal conversation.

Operator brands in advised transactions
Accor OYO TUI B&B Hotels TRIP INN Hotels
Voices

What owners and partners say about us.

„Beste Makler, wenn’s um Verpachtung oder Verkauf geht. Professionelle, schnelle Abwicklung und Erreichbarkeit. Erst durften wir uns über einen Top-Pächter freuen und im zweiten Schritt dann der Verkauf.“

Jan Henning
Google review

„Nowa Hotel Real Estate stand uns als kompetenter Partner bei der Verpachtung zweier Stadthotels in Frankfurt erfolgreich zur Seite.“

Michael Staehler
Google review

„Super Zusammenarbeit!“

Philip Garbotz · TUI
Google review

We deliberately keep only a few public reviews: most of our mandates are handled confidentially, and we do not disclose client or investor names for reasons of discretion and competition. We provide full references, with prior consent, in a personal conversation.

See all reviews on Google →

Google reviews of our German partner company Nowa Hotel Real Estate, Frankfurt.

Staircase and lift – step by step to the hotel product
Hotel Concepts

Turning a property into a hotel product.

We develop and position hotel products — from concept and target group to operator requirements and viability. Strategy comes first; design is part of it.

01

Concept development & analysis

Several repositioning scenarios, compared on marketability, capital requirement and return profile.

02

Investment calculation

Full CapEx calculation down to fit-out level — furniture, technology, FF&E, soft goods — as an editable model.

03

Product research

Selection of brands, suppliers and products matching the concept, price level and investment budget.

04

Forecasting

Multi-year forecasts with worst, base and best case — including the ramp-up curve after reopening.

05

Operator analysis

Assessment of suitable operators by creditworthiness, track record, brand fit and lease model.

Arrange a confidential conversation View concepts & case studies →

“Quality, trust and referral — that is what we build on.”

NOWA HOTEL — Values & Principles
AI reception in the hotel
Hospitality Technology · Complement to Advisory

Tools that work in operation.

As a complement to hotel brokerage, operator search and advisory, we apply technology precisely where it supports hotel operations, marketing and transactions — never as an end in itself.

AI Receptionist Project · in development

  • Available around the clock, multilingual
  • Fast answers to common guest questions
  • Support with check-in/-out — relieves the team

The AI receptionist is an ongoing NOWA development project; a prototype is currently being built. It is not yet available for purchase. Hotels and operators who would like to be informed early can register their interest without obligation. Register interest →

Learn more →

Immersive Hospitality & VR

  • Virtual hotel viewings and immersive presentation
  • Digital training, onboarding and guest information

Learn more →

Digital innovation and automation

Digital receptions, smart systems and AI-driven processes — incl. implementation in software and hardware. Learn more →

Technology as a License

Modular hardware and software solutions for hotels and operators.

International · Ceuta

A bridge between two continents.

Our head office in Ceuta sits on the Strait of Gibraltar — the geographic bridge between Spain, Europe and North Africa. Germany and Spain remain our core markets.

From here we are deliberately expanding towards Morocco and North Africa — a strategic target market we are building up. Ceuta’s location is not a symbol but real access: to owners, projects and partners on both sides of the strait.

Germany Austria Switzerland France Belgium Netherlands Spain Morocco
Additional markets on a project basis.
Map: location of Ceuta at the Strait of Gibraltar – connecting Morocco, Spain and Germany
Rudi Toni Nowaczyk – Founder & Managing Director, NOWA HOTEL LICENSE
About

Personally led, internationally minded.

NOWA HOTEL LICENSE is an independent, internationally active hotel brokerage & advisory — from city hotels to resorts. We combine many years of experience in the real estate and hotel sector with a proven track record and a personal network of operators, owners and investors.

Personally guided throughout the entire process — from first assessment to closing.

2009
Real estate · Mallorca
2012
Real estate · Germany
2016
Specialisation: hotels
2024
Return to Spain
Rudi Toni Nowaczyk
Founder & Managing Director
Hotel Brokerage · Operator Search · Hospitality Advisory
In real estate since 2009. More than 10 years specialising in hotels, hotel transactions and operator solutions.
Bachelor's in Information Science · focus on real estate and investment

„My focus was early on real estate and investment; hotels became my specialisation. Today I pair a personal network of owners, operators and investors with an analytical, structured way of working — in hotel brokerage, advisory and operator solutions, every transaction personally guided."

Real Estate
Assets & transaction
Investment
Perspective & structure
Hotel Advisory & Brokerage
Operations & brokerage
Heritage

The Nowaczyk family — rooted in hospitality.

The Nowaczyk family’s roots have been in hospitality for generations — from the founder’s grandmother to his father. That understanding of guests, operations and service shapes NOWA to this day.

Contact

Let’s talk about your hotel.

Personal, confidential and international. We look forward to discussing your hotel, project or expansion.

Locations & contacts
Head Office · Spain
Nowa Hotel License S.L.
Rudi Toni Nowaczyk
Calle Teniente Arrabal 2, BAJA – LOCAL 1
51001 Ceuta, Spain
Rudi Toni Nowaczyk
Germany · Cooperation partner
Nowa Hotel Real Estate
Maximilian Nowaczyk
Tower One – Spaces
Brüsseler Straße 1–3, 15. OG
60327 Frankfurt am Main
Advisory meetings · international

In addition to our head office in Ceuta, we offer personal appointments in numerous cities — in booked offices and meeting rooms, by arrangement: in Spain, among others, Madrid, Barcelona, Valencia, Bilbao, Marbella, Mallorca and Alicante; internationally, among others, Paris, Monaco, Zurich, Vienna, Amsterdam and Brussels, as well as Frankfurt, Munich, Berlin, Hamburg, Düsseldorf and Cologne.

Send inquiry