
Sell, lease or replace the operator.
Discreet off-market brokerage for owners who prefer to act confidentially, without public marketing.
- Sell a hotel
- Lease a hotel
- Find a new operator
International hotel broker for Germany, Spain and Europe
Off-market. International. Personal. NOWA HOTEL LICENSE supports owners, operators and investors with hotel transactions, operator solutions and strategic repositioning.

Discreet off-market brokerage for owners who prefer to act confidentially, without public marketing.

Access to off-market opportunities in Germany, Spain and selected European markets — matched to your profile.

We connect operators with suitable properties — from lease to management agreement.
At the centre are hotel brokerage and hotel advisory: discreet off-market hotel transactions, operator search and hotel concepts — for owners, investors and operators in Germany, Spain and selected European markets.

Discreet brokerage of hotels between owners, buyers, operators, tenants and investors — off-market.
To brokerage →Strategic support for owners, operators and investors — from positioning and viability to transaction.
Our approach →Identification and assessment of suitable operators and structuring of lease and operator models.
Learn more →Development and repositioning of hotel products: positioning, target group, guest experience and viability.
To concepts →Discreet off-market brokerage: a targeted approach to suitable buyers, operators and investors instead of public marketing — through a personal network and in confidential communication.
From a structured operator and investor search to support through negotiation and transaction.
Non-disclosure agreement before any disclosure.
Preparation of all relevant documents.
3D tour via VR headset, location-independent — optional on request.
Assessment of seriousness and creditworthiness.
Physical viewing only upon concrete interest.
Confidential support through to closing.
For buyers and investors who want a transaction in Germany or Spain guided without travelling for every step. Handled remotely: VR viewing (as in the brokerage process), document review, coordination with the parties and scheduling.
Where representation is useful in a specific case, you grant a written, purpose-bound and limited authorisation — for that concrete step only.
No general power of attorney, no legal advice. Notary and certification steps remain with you and your advisors.
From single boutique hotels to portfolio transactions spanning numerous properties — in Germany, Spain and selected European markets. Ongoing mandates are treated confidentially.
Confidential mandates and non-approved transactions are, as a matter of principle, not published. Reference contacts are provided upon prior consent, in a personal conversation.
★★★★★„Beste Makler, wenn’s um Verpachtung oder Verkauf geht. Professionelle, schnelle Abwicklung und Erreichbarkeit. Erst durften wir uns über einen Top-Pächter freuen und im zweiten Schritt dann der Verkauf.“
Google review
★★★★★„Nowa Hotel Real Estate stand uns als kompetenter Partner bei der Verpachtung zweier Stadthotels in Frankfurt erfolgreich zur Seite.“
Google review
★★★★★„Super Zusammenarbeit!“
Google review
We deliberately keep only a few public reviews: most of our mandates are handled confidentially, and we do not disclose client or investor names for reasons of discretion and competition. We provide full references, with prior consent, in a personal conversation.
See all reviews on Google →Google reviews of our German partner company Nowa Hotel Real Estate, Frankfurt.

We develop and position hotel products — from concept and target group to operator requirements and viability. Strategy comes first; design is part of it.
Several repositioning scenarios, compared on marketability, capital requirement and return profile.
Full CapEx calculation down to fit-out level — furniture, technology, FF&E, soft goods — as an editable model.
Selection of brands, suppliers and products matching the concept, price level and investment budget.
Multi-year forecasts with worst, base and best case — including the ramp-up curve after reopening.
Assessment of suitable operators by creditworthiness, track record, brand fit and lease model.
“Quality, trust and referral — that is what we build on.”

As a complement to hotel brokerage, operator search and advisory, we apply technology precisely where it supports hotel operations, marketing and transactions — never as an end in itself.
The AI receptionist is an ongoing NOWA development project; a prototype is currently being built. It is not yet available for purchase. Hotels and operators who would like to be informed early can register their interest without obligation. Register interest →
Digital receptions, smart systems and AI-driven processes — incl. implementation in software and hardware. Learn more →
Modular hardware and software solutions for hotels and operators.
Our head office in Ceuta sits on the Strait of Gibraltar — the geographic bridge between Spain, Europe and North Africa. Germany and Spain remain our core markets.
From here we are deliberately expanding towards Morocco and North Africa — a strategic target market we are building up. Ceuta’s location is not a symbol but real access: to owners, projects and partners on both sides of the strait.


NOWA HOTEL LICENSE is an independent, internationally active hotel brokerage & advisory — from city hotels to resorts. We combine many years of experience in the real estate and hotel sector with a proven track record and a personal network of operators, owners and investors.
Personally guided throughout the entire process — from first assessment to closing.
„My focus was early on real estate and investment; hotels became my specialisation. Today I pair a personal network of owners, operators and investors with an analytical, structured way of working — in hotel brokerage, advisory and operator solutions, every transaction personally guided."
The Nowaczyk family’s roots have been in hospitality for generations — from the founder’s grandmother to his father. That understanding of guests, operations and service shapes NOWA to this day.
Personal, confidential and international. We look forward to discussing your hotel, project or expansion.
In addition to our head office in Ceuta, we offer personal appointments in numerous cities — in booked offices and meeting rooms, by arrangement: in Spain, among others, Madrid, Barcelona, Valencia, Bilbao, Marbella, Mallorca and Alicante; internationally, among others, Paris, Monaco, Zurich, Vienna, Amsterdam and Brussels, as well as Frankfurt, Munich, Berlin, Hamburg, Düsseldorf and Cologne.