International Hospitality Advisory

Hotels. Operators. Investors.
Discreetly connected.

Off-market hotel brokerage, operator search and strategic hotel advisory: NOWA HOTEL LICENSE supports owners, operators and investors with hotel transactions, operator solutions and strategic repositioning – international and personal.

Arrange a confidential conversation Present a hotel / project
Selected Expertise

Advisory and brokerage — at the core.

At the centre are hotel brokerage and hotel advisory: discreet off-market hotel transactions, operator search and hotel concepts — for owners, investors and operators in Germany, Spain and selected European markets.

Luxury hotel terrace in evening light – hotel brokerage and hotel advisory
01

Hotel Advisory

Strategic support for owners, operators and investors — from positioning and viability to transaction.

Our approach →
02

Hotel Brokerage

Discreet brokerage of hotels between owners, buyers, operators, tenants and investors — off-market.

To brokerage →
03

Operator Search

Identification and assessment of suitable operators and structuring of lease and operator models.

Learn more →
04

Hotel Concepts

Development and repositioning of hotel products: positioning, target group, guest experience and viability.

To concepts →
Hotel Brokerage

Sell or lease — discreetly.

Discreet off-market brokerage: a targeted approach to suitable buyers, operators and investors instead of public marketing — through a personal network and in confidential communication.

From a structured operator and investor search to support through negotiation and transaction.

Discreet marketing — step by step
01

NDA

Non-disclosure agreement before any disclosure.

02

Digital exposé

Preparation of all relevant documents.

03

Virtual viewing

3D tour via VR headset, location-independent — optional on request.

04

Qualification

Assessment of seriousness and creditworthiness.

05

On-site visit

Physical viewing only upon concrete interest.

06

Negotiation

Confidential support through to closing.

Additional Transaction Services
01

Virtual Hotel Viewing

VR viewing on request — for a first impression without travel. The physical on-site visit remains part of the process.

02

Remote Hotel Acquisition

On request we coordinate individual transaction steps remotely — where needed with separate authorisation on a case-by-case basis.

Optional tools within classic brokerage — scope and representation agreed case by case. No general power of attorney, no legal advice.

For owners · buyers · operators · tenants · investors
Germany · Austria · Switzerland · France · Belgium · Netherlands · Spain · Morocco
Present a hotel / project
Track Record & Mandates

Selected Transactions & Portfolio Track Record.

From single boutique hotels to portfolio transactions spanning numerous properties — in Germany, Spain and selected European markets. Ongoing mandates are treated confidentially.

Hotel sale Hotel lease Operator Search Operator change Hotel portfolios Advisory & repositioning
Selected Portfolio Transactions
Completed
OYO · Germany
7 Hotels
Portfolio Transaction
Completed
Hagedorn Hotels · Germany
Hotel Portfolio
Operator / Lease Transaction
Ongoing
Confidential Portfolio Mandates
70+ Hotels
Two confidential portfolio mandates · 70+ hotels in aggregate
Selected Single Asset Transactions
Completed
Bad Alexandersbad
Soibelmann Hotel
Operator / Lease Transaction · OYO · 114 Keys
Completed
Groß-Gerau
Soibelmanns Best Value Hotel
formerly Best Western
Hotel Sale · 60 Keys
Frankfurt am Main
Ibis Styles by Accor
Lease · 94 roomsCompleted
Frankfurt am Main
Goethe Hotels
Sale · €12.5mCompleted
Neu-Isenburg
Former Best Western HotelOn behalf of a listed real estate holding
Lease · 222 roomsCompleted
Dietzenbach
Mainstreet HotelOn behalf of a listed real estate holding
SaleCompleted
Hamburg
Aparthotel am Südkanal
LeaseCompleted
Essen area
Hotel, north
Lease · 100+ roomsCompleted
Munich area
City hotel
Lease · 100+ roomsCompleted
Leipzig area
Airport Hotel
Lease · 100+ roomsCompleted
Selected Hotel References
Germany
TRIP INN
Multiple Hotel Assignments
Feldberger Seenlandschaft
Kaiserhof
Hotel Reference
Confidential Mandates · Ongoing
Ongoing
Hotel Resort · Berlin Region
155 Keys
Hotel Brokerage · Confidential Mandate
Ongoing
Airport Hotel · Munich Region
150+ Keys
Hotel Sale · Confidential Mandate
Pipeline · In Preparation
Pipeline
Morocco
Hotel Projects
In the pipeline · confidential
Under Review
Spain
Hotel Portfolios
Under review · due diligence · confidential
Ongoing and planned mandates shown without names, locations or volumes · Details confidential
Staircase and lift – step by step to the hotel product
Hotel Concepts

Turning a property into a hotel product.

We develop and position hotel products — from positioning, target group and concept through design direction and guest experience to operator requirements and viability. Strategy and conception come first; design remains part of it.

01

Concept development & analysis

Several repositioning scenarios, compared on marketability, capital requirement and return profile.

02

Investment calculation

Full CapEx calculation down to fit-out level — furniture, technology, FF&E, soft goods — as an editable model.

03

Product research

Selection of brands, suppliers and products matching the concept, price level and investment budget.

04

Forecasting

Multi-year forecasts with worst, base and best case — including the ramp-up curve after reopening.

05

Operator analysis

Assessment of suitable operators by creditworthiness, track record, brand fit and lease model.

Arrange a confidential conversation

“Quality, trust and referral — that is what we build on.”

NOWA HOTEL — Values & Principles
AI reception in the hotel
Hospitality Technology · Complement to Advisory

Tools that work in operation.

As a complement to hotel brokerage, operator search and advisory, we apply technology precisely where it supports hotel operations, marketing and transactions — never as an end in itself.

AI Reception

  • Available around the clock — including outside service hours
  • Multilingual guest communication
  • Fast answers to common questions, from restaurant to excursion tips
  • Support with check-in, check-out and service coordination
  • Relief for staff and consistent service quality

Immersive Hospitality & VR

  • Virtual hotel viewings and immersive presentation
  • Digital training, onboarding and guest information
  • Digital reception, smart access and automated processes
  • Support with implementation — software and hardware
Technology as a License

Modular hardware and software solutions for hotels and operators.

International · Ceuta

A bridge between two continents.

With our head office in Ceuta, NOWA HOTEL LICENSE works at the interface between Europe and Africa — focused on hotel transactions in Germany, Spain and selected European markets.

Germany Austria Switzerland France Belgium Netherlands Spain Morocco
Additional markets on a project basis.
Map: location of Ceuta at the Strait of Gibraltar – connecting Morocco, Spain and Germany
Rudi Toni Nowaczyk – Founder & Managing Director, NOWA HOTEL LICENSE
About

Personally led, internationally minded.

NOWA HOTEL LICENSE is an independent, internationally active advisory for hotels — from city hotels to resorts with several hundred rooms. We combine many years of experience in the real estate and hotel sector with a proven track record and a personal network of operators, owners and investors.

Discreet off-market brokerage, structured operator search and strategic advisory — personally guided throughout the entire process. Honesty, transparency and reliability shape every engagement.

2008
Real estate · Mallorca
2012
Real estate · Germany
2016
Specialisation: hotels
2024
Return to Spain
Rudi Toni Nowaczyk
Founder & Managing Director
Hotel Advisory · Operator Search · Hotel Brokerage
As seen in

Featured on the front page of the AHGZ — Allgemeine Hotel- und Gastronomie-Zeitung.

AHGZ Titelseite November 2024
AHGZ · Front Page · November 2024 „In Spanien gibt es einen regelrechten Hotelboom" Open PDF →
AHGZ Titelseite März 2025
AHGZ · Front Page · March 2025 „Hotels bequem besichtigen: mit Virtual Reality" Open PDF →
Heritage

The Nowaczyk family — rooted in hospitality.

Originally from Upper Silesia, the Nowaczyk family’s roots have been in hospitality for generations — from the founder’s father to his grandmother. This deep-seated understanding of guests, operations and service shapes NOWA HOTEL LICENSE to this day.

Hotel lobby
At a glance
Hotel Advisory
Owner · Operator · Investor
Hotel Brokerage
Sale · Lease · Operator Search
International
Europe · Africa
Confidential
Off-Market Approach
Contact

Let’s talk about your hotel.

Personal, confidential and international. We look forward to discussing your hotel, project or expansion.

Direct contact
Emailrudi.nowaczyk@nowahotel-license.com Phone+34 634 25 37 39
Locations
Head Office · Spain
Nowa Hotel License S.L.
Ceuta
Germany · Frankfurt am Main
Maximilian Nowaczyk
Tower One – Spaces
Brüsseler Straße 1–3, 15. OG
60327 Frankfurt am Main
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